At Sheikh Al Maktoum NEO Technologies and My NEO Group, design excellence plays a central role in crafting world-class user experiences. In this edition of the “Inside Al Maktoum NEO” series, we are proud to introduce Anu Priya, our Senior UI/UX Designer and Team Lead—a visionary expert dedicated to creating elegant, professional, and user-friendly designs that set new standards in fintech and luxury platforms.
A Proven Leader in Design and Innovation
With over 12 years of experience in UI/UX design, web development, and digital product strategy, Anu Priya has built a reputation for delivering intuitive, visually engaging, and highly functional interfaces.
Her expertise spans mobile applications, web platforms, and responsive systems—blending creativity with usability to ensure seamless user experiences across all devices and platforms.
💼 Key Achievements:
• Led the design for government projects, including the Dubai Health Authority Website, Dubai Now App, and other national-level platforms.
• Delivered innovative UI/UX solutions for fintech applications, Web3.0 platforms, and digital banking systems, improving user engagement and retention rates.
• Designed prototypes and wireframes for multi-industry clients, accelerating project development and enhancing collaboration between designers and developers.
• Built scalable design systems to ensure consistency and flexibility across platforms.
• Managed and mentored design teams, enabling creative collaboration and delivering high-quality outputs on tight deadlines.
Expertise in UI/UX Design Tools and Technologies
Anu Priya brings mastery in design tools and methodologies, combining creativity with data-driven design principles to deliver exceptional user experiences.
🎨 Core Skills and Technologies:
• Figma, Adobe Creative Suite, Sketch, and Miro for prototyping and design systems.
• Wireframing, user testing, and responsive design for mobile and web platforms.
• HTML, CSS, and JavaScript for interactive and scalable interfaces.
• Agile methodologies and collaborative design workflows for rapid prototyping and development handovers.
Leading Design Excellence at Sheikh Al Maktoum NEO Technologies
Now, as Senior UI/UX Designer and Team Lead, Anu oversees the design strategy for fintech platforms, blockchain ecosystems, and luxury service applications at Sheikh Al Maktoum NEO Technologies and My NEO Group.
🌍 Key Responsibilities:
• Designing user-centric mobile and web applications with a focus on elegance, simplicity, and usability.
• Leading a team of designers to ensure consistency in design systems, prototypes, and user flows.
• Developing branding assets, marketing materials, and interactive designs for the group’s digital products.
• Collaborating with developers, product managers, and stakeholders to ensure seamless integration of design and technology.
A Vision for User-Centric Innovation
Anu Priya’s passion for user-centered design, combined with her technical expertise and creative leadership, positions Sheikh Al Maktoum NEO Technologies and My NEO Group as industry leaders in digital innovation and customer experience.
Follow the Series!
This article is part of our “Inside Al Maktoum NEO: Meet the Experts Behind Our Success” series. Stay tuned as we continue highlighting the leaders and innovators driving Sheikh Al Maktoum NEO Technologies and My NEO Group.
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